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ebaqdesign - The hero archetype is definitely one of the most highly represented archetypes and personalities when it comes to branding. Examples of brands that use the hero archetype in their messaging:
The Everyman
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Do you know your brand's archetype? Take the quiz now!
Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
12 Brand Archetypes by Carl Jung (& How to Use Them)
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Brand Archetypes - from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy | Cristina Danila